The story I never told our clients For eleven years, we ran Blackbelt Commerce quietly. We migrated stores. We rebuilt...

Shopify opened native B2B to every paid plan in April 2026. Now the question every wholesale founder is asking is...

checkout.liquid is dead. Most Plus founders rebuilt the wrong things first. Here's the framework we use to decide what actually...

AI-referred shoppers convert nearly 50% higher than organic search visitors — and most Shopify Plus stores are invisible to them....

Most WooCommerce-to-Shopify Plus decisions get made for the wrong reasons — or too late. Here's the framework we use after...

Going headless on Shopify Plus sounds like the serious move. We've watched it quietly drain six figures from brands that...

By Cesar Beltran, Founder & CTO, Blackbelt Commerce · Updated June 2026 · 12 min read The top Shopify Plus...

Shopify just shipped native A/B testing for themes and checkout in Summer '26 Editions. Before you cancel your CRO app,...

Most Shopify Plus founders have Klaviyo. Very few have a retention system. There's a gap between those two things —...